"REVOLUTION IN DIGITAL MARKETING: META EMBRACES CBD ADVERTISING"
In a significant shift in advertising policies, Meta and Google, two of the world's leading digital platforms, have updated their guidelines to allow the promotion of legally permissible, non-ingestible CBD products in the United States [1, 4]. This move is a game-changer for the CBD industry, opening up new avenues for businesses to reach their target audience.
The New Advertising Landscape for CBD Products
Meta, formerly known as Facebook, has replaced the term "Hemp & Related Products" with "CBD & Related Products" in its advertising policy [1]. This change aims to enable users to discover and learn about new CBD products and services. The legality of these products stems from the 2018 Farm Bill, which legalized industrial hemp and hemp products with low levels of THC [1].
Google, on the other hand, will allow the promotion of FDA-approved CBD pharmaceuticals and topical, hemp-derived CBD products with low THC content in California, Colorado, and Puerto Rico [4].
Advertisers in these locations can request certification from Google to advertise CBD products. However, certification from LegitScript is required, which includes providing product samples and a third-party Certificate of Analysis [4].
The Impact of Policy Changes on CBD Businesses
These policy changes have significant implications for CBD businesses. With the relaxation of advertising policies, CBD companies can now reach a broader audience and increase their visibility in the market. However, not all cannabis-related services can be openly advertised on these platforms without the risk of being shut down [8].
The policy updates reflect the growing prevalence and accessibility of CBD products [5]. However, CBD companies still face marketing challenges due to the complex regulatory landscape and restrictions imposed by platforms like Amazon, Instagram, Google, and Facebook [7].
Challenges Faced by CBD Businesses
Despite the potential health benefits of CBD, censorship poses challenges for businesses. For instance, Jason Higgins, a military veteran who started a CBD business, encountered censorship from digital ad giants like Instagram and Facebook. Their ads were rejected, and their entire ad account was shut down [9].
Moreover, the CBD industry experiences both opportunities and challenges due to the CBD hype. While CBD gains mainstream acceptance, the proliferation of illegal CBD companies in the US puts all CBD advertising under federal scrutiny [11].
The Future of CBD Advertising
The future of CBD advertising is promising, but it requires businesses to navigate through a complex regulatory landscape. Understanding CBD regulations is crucial before marketing CBD products [11].
The US Food and Drug Administration (FDA) announced that CBD products will require a new regulatory pathway. The agency expressed concerns about safety and the lack of information regarding CBD [10].
Conclusion
The policy changes by Meta and Google mark a significant step forward for the CBD industry. However, businesses must navigate the complex regulatory landscape and adhere to the advertising guidelines set by these platforms.
With the right approach, CBD businesses can leverage these policy changes to reach a wider audience and grow their market presence.
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DISCLAIMER: The information provided in this article is for informational purposes only and should not be construed as medical, financial, or legal advice. The use of cannabis and its derivatives may have risks and potential side effects, and individuals should always consult with a qualified healthcare professional before using cannabis or any other substances for medicinal purposes. This article does not endorse the use of cannabis or any other substances for recreational purposes. The author and publisher of this article are not responsible for any damages or losses that may result from the use of the information presented herein. Readers are advised to do their own research and exercise caution when making decisions related to cannabis or any other substances.
